AN ITALIAN DINOSAUR TO CONQUER CHINA

China focuses on made in Italy streetwear: the corporation Peacebird, among the Asian leaders in the fashion retail sector, acquires the majority stake of Coppolella, as seen on fashion network, business of fashion and MFfashion

The goal of the operation is to bring the young Italian label, founded by Paolo Coppolella and born in Milan in 2016, to become a worldwide reference for streetwear. The first step on this path was the opening of a flagship store on the Tmall e-commerce platform, the main Chinese marketplace controlled by Alibaba, able to put the brand in contact with over 700 million customers.